Signage allows your business to communicate with the customers, provide them with the necessary information, and guide them. There are many types of signage, each valid for specific purposes.
In this blog post, Standard Striping Inc. will discuss the different types of signage and explain which type is most useful for your business.
What is Signage?
Signage is a visual communication tool that uses symbols, images, text, or other visual elements to convey a message. It can be used for advertising, branding, safety, and informational purposes.
Business signs are often a potential customer’s initial point of contact with a firm. For instance, storefront or outside company signage often conveys the brand image. Signage that aims to draw customers inside the business is another possibility. A wall or a pole sign is seen in most retail locations.
Different Types of Signage for Businesses:
Here are some signage options you may use to increase sales, enhance customer satisfaction, and provide your clients with a better experience.
Directional Signage
Directional signage is used to help customers or guests find their way around your business premises. This sign includes building directories, parking signs, and wayfinding signs that help people navigate large facilities such as hospitals and universities. Directional signage can also be used on the exterior of your business to draw attention to your location and help people find you.
Informational Signage
Informational signage is used to educate the customers or guests about a business’s products, services, or policies. This sign includes menus, price lists, maps, instructions, and warnings. Informational signage is essential for companies that offer complex products or services or for businesses that receive a lot of foot traffic from tourists or first-time customers.
Promotional Signage
Promotional signage is used for advertising sales, discounts, and special offers. This sign is often used with other marketing materials, such as flyers and posters. Promotional signage can be temporary or permanent, depending on the duration of the sale or promotion.
Safety Signage
Safety signage is used to warn drivers of potential hazards on the road. This sign is usually found in construction zones, along winding roads, and areas with poor visibility. Safety signage can help prevent accidents and injuries by alerting drivers to potential dangers.
Compliant Signage
It is essential to install signage that complies with the Americans Disabilities Act (ADA) to ensure that everyone who visits your business office or property has a pleasant experience.
Disabled persons can learn about accessible features or spaces created for people with specific needs via informative signage. Additionally, all indoor locations must have ADA-compliant signage with braille and tactile characters.
Many types of signage can be helpful for businesses. The kind of signage most appropriate for your business will depend on your specific needs and goals. By choosing the right type of signage, you can effectively communicate with your customers and provide them with the necessary information.
Want to have perfect signage for your business?
Don’t worry! Our experts at Standard Striping Inc. can help!
We offer top-notch custom signage for parking lots, driveways, and other locations in Pasadena, MD. Let’s design exquisite signs for your particular requirements at a reasonable price.
